The Couples Pillow

To support the launch of a new product, our goal was to create a campaign and social media strategy that separated the brand (and product) from the competition and elevate its presence in the home goods world. The campaign was inspired by intentional editorial photography selections, and storytelling a glamorous lifestyle with a hint of softness. It was equally important to highlight the compact product size (delivering on comfort and space), and customer fabric choices (responding to key features aligned with target demographic preferences).

Simply put, relaxation meets luxury.

skills

  • Art Direction

  • Photography & Editing

  • Graphic Design

  • Production, Staging & Styling

  • E-Commerce Concept & Graphics

  • Social Media Strategy & Content

ART DIRECTION

E-COMMERCE

These images invite shoppers to learn more about the product through easy to comprehend visuals and copy. They are visible on Amazon, Walmart, Groupon, Pharmedoc website and other e-commerce platforms.

Amazon Enhanced Content Images

Amazon Main Carousel Images

SOCIAL MEDIA

To elevate the product from other bedding brands, the strategy for social media was to apply a modern, high-end twist. The editorial style photography, elegant font and minimalist typography were the main pillars of support in this transformation. The text and photo choices are designed to be attention-grabbing, and different from what is normally associated with a pillow. Additionally, the cool color palette continues to put the viewer at ease, representing the relaxation benefits associated with the sleep product. 

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