Wink & Smile
Wink & Smile is a youthful and fun beauty brand dedicated to making the skincare buying experience joyful. The brand provides clean products with simple ingredients while possessing an ‘I got your back’ attitude that celebrates inclusivity and challenges consumers to be themselves, unapologetically.
skills
Art Direction
Digital Advertising
Social Media Strategy & Content
Out Of Home
Graphic Design
Email newsletters
The campaign is based on the concept of ‘glow,’ and encourages skincare lovers to allow their inner shimmer, beauty, and personality to shine through. The work below illustrates different ways this concept can be integrated, whether it is information-based, generates product awareness, or promotes brand engagement.
Social Media
display ads
