Bear Hug – Art Direction, Photography, Web & E-Commerce - Tessa Chad

The Bear Hug

The goal was to create a campaign that brought to life the feelings associated with a Pharmedoc pillow: safety, comfort and warmth. The color palette is warm and yellow toned, giving a “golden hour”, “end of day” feel. It represents the conclusion of any responsibilities and permission to settle into a well-deserved treat.

The images are simple, yet thoughtfully styled, to match the elegant aesthetic. The location, styling and props serve to reinforce the feeling of luxury, a pivotal element of the Pharmedoc brand.

skills

Art Direction
Photography & Editing
Graphic Design
Website Layout
Production, Staging & Styling
E-Commerce Concept & Graphics

Moodboard

This moodboard was created as a single page presentation and printable item that illustrates the concept of the campaign. It provides visuals and keywords that clarify the feel of the campaign.

WEBSITE LAYOUT

This design is featured on the product description pages of the Pharmedoc website and Amazon. It provides an intuitive scrolling experience that reveals the elements of the product in easily digestible segments. This layout was utilized and adapted for subsequent products and their description pages.

Scroll through below for the mock up of the live version

E-COMMERCE

The Amazon carousel images offer Amazon shoppers an opportunity to learn more about the product. This is where key details are shown including how to use the product and any special features that should be noticed to increase chances of a purchase. Here is how these images are displayed on the Amazon mobile application and on the Amazon website on a laptop.