CAMPAIGN 1: GOLDEN HOUR
The goal was to create a campaign that brought to life the feelings associated with a Pharmedoc pillow: safety, comfort and warmth. The color palette is warm and yellow toned, giving a “golden hour”, “end of day” feel. It represents the conclusion of any responsibilities and permission to settle into a well-deserved treat. Additionally, the images are simple, yet thoughtfully styled, to match the elegant aesthetic. The location, styling and props serve to reinforce the feeling of luxury, a pivotal element of the Pharmedoc brand.
WEB DESIGN
This design is featured on the product description pages of the Pharmedoc website and Amazon. It provides an intuitive scrolling experience that reveals the elements of the product in easily digestible segments. This layout was utilized and adapted for subsequent products and their description pages.
Scroll through below for the mock up of the live version
Moodboard
I created this moodboard for the initial pitch to executives to illustrate the concept of the campaign. It provides clear visuals and keywords that clarify the golden hour feel of the campaign.
CAMPAIGN 2: RELAXATION MEETS LUXURY
To support the launch of a new product, our goal was to create a campaign that separated the brand (and product) from the competition and elevate its presence in the wellness world. The campaign was inspired by intentional editorial photography selections, and storytelling a glamorous lifestyle with a hint of softness. It was equally important to highlight the compact product size (delivering on comfort and space), and customer fabric choices (responding to key features aligned with target demographic preferences). Simply put, relaxation meets luxury.
ART DIRECTION
E-COMMERCE
These images invite shoppers to learn more about the product through easy to comprehend visuals and copy. They are visible on Amazon, Walmart, Groupon, Pharmedoc website and other e-commerce platforms. They are designed for Amazon’s primary images and enhanced content (or A+ imagery).
