web design
This project involved creating a digital Product Guide for the many brands within the JPMS umbrella. The digital platform had to feel simple yet modern, easy to navigate and highly interactive, and aesthetically elevated while providing educational value. The overall site had to feel cohesive and representative of all the individual brand identities. To achieve the interactivity and desired visuals, I used Squarespace, plugins (such as Squarekicker) and CSS code. To accomplish the ease of navigation, one solution I created was a hover feature that allowed users to quickly view additional product instructions and benefits without overcrowding the pages.
Here are some examples of the pages that I designed. Some are animated to better represent the ux/ui features.
This set of designs was created for JCPenney Winter Holiday. The objective was to create a design that felt festive and alluded to the holiday spirit. I created 5 designs for 2 separate brands within JPMS.
In order to fully explore this prompt, I provided many alternate designs for this Winter Holiday project. Here are some of the additional options I created. Each pair represents a unified design for 2 separate brands – Paul Mitchell and Tea Tree – both under the John Paul Mitchell Systems umbrella.
