Salty Kiwi – Brand Identity, Packaging & Social Media - Tessa Chad

Salty Kiwi

Salty Kiwi is an athletic swimwear brand that inspires the freedom of movement while catering to the intersection of fashion and function. The swimwear is made with quality materials that prioritize the fit, especially while engaging in activities, such as swimming, surfing, volleyball, wakeboarding and other water and beach related activities. Salty Kiwi offers proper support and coverage in a variety of appealing designs, giving women the privilege to express their style, feel confident, and move freely.

skills

Visual Identity
Packaging Design
Out Of Home Advertising
Social Media Strategy & Content

LOGO SUITE

The foundation of the logo suite is the movement associated with water. The coil of the “s” mimics a curling wave. A subtle slant draws the viewer’s eye across the design. The balance of thin and thick line strokes express the simple yet elegant essence of the brand. The imagery focuses on adventure and activity, while also referencing a serene and satisfying free spiritedness associated with open nature.

TYPE, COLORS & ILLUSTRATIONS

The typography speaks to the movement that is integral to the brand, while still feeling light and open. The oranges and blue greens are reminiscent of vibrant sunsets over tropical waters. The illustrations represent the Salty Kiwi Tribe: a group of women who share an openness for activity, and feel inspired by nature.

PACKAGING

OUT OF HOME ADVERTISING

SOCIAL MEDIA CAMPAIGN

The Instagram campaign speaks to its audience of adventurers, free spirits and athletes. The goals are to expand brand awareness, showcase the product in many different settings, and to highlight the effectiveness of the swimwear.